Opening a Gateway for Vietnamese Chia Seed Products into the Austrian Market

Thanks to the introduction from the Viet Nam Trade Office in Austria, on April 14, 2026, Mr. Wolfgang Friess, CEO of the Live Forever Young Institute, met with the Global Green House Cooperative (GGHCOOP) in Hanoi to investigate the chia seed products produced in Vietnam.

Photo: Mr. Wolfgang Friess and Ms. Nguyen Vu Ha Phuong of the GGHCOOP

The LFY Institute visited chia seed farms in Hanoi and was pleased to see that the GGHCOOP's chia fields do not use pesticides or insecticides and exhibit biodiversity with birds, bees, dragonflies, and other insects. The chia plants are healthy and thriving. The product packaging is eye-catching, and many innovative new products are being developed. GGHCOOP's products under the ChicoChia brand include: chia seeds, chia seed powder, Omega 3 extracted from chia seeds, chia leaf powder, and chia tea.

Photo: Trade Counselor Dinh Thi Hoang Yen introducing LFY Institute's products at the 2025 Autumn Fair in Hanoi.

Currently, natural products are increasingly favored and accepted by health-conscious consumers. LFY Institute participated in the Autumn Fair organized by the Ministry of Industry and Trade and the Hanoi People's Committee from October 25th to November 4th, 2025 at the National Exhibition Center, Dong Anh, Hanoi. The company introduced Vietnamese-origin products fermented using Austrian technology and exported to the EU, such as black garlic, turmeric, ginger, lemon, grapefruit, etc. The use of plant-based products, especially those from medicinal plants, is becoming more popular in Austria and the EU.